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Scott Shreeve, MD

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I'm the CEO of Crossover Health, a patient-centered, membership-based medical group that is redesigning the practice, delivery, and experience of health care. We offer urgent, primary, and online care to our members who can access our technology platform, practice model, and provider network from anywhere and anytime to optimize their health. Email Me



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Balloon Mania: Happy Birthday Health 2.0

Balloon Mania (bə-lūn mā’nē-ə) n.

  1. An excessively intense enthusiasm, interest, or desire over balloons; a craze of interest of the same;
  2. A focus on all aspects of balloons that inspires lively interest.

Having been around for the beginning of the Health 2.0 movement, it is good to see the conference continuing into its sophomore year. Alot has and continues to happen regarding the ongoing health care innovations that collectively make up Health 2.0. An ongoing criticism and source of frustration for me has been the banter of those who continue to regard the entire space as a “farce”. People who demand the “proof”, demand unwarranted standards of outcome/impact prior to experimental implementation, and dismiss the space because current business models have yet to produce multiple exits (although there have been a few notables, including athenahealth, Medstory, HealthCentral, etc).

So at the infancy of this movement, all I can share with those doubters is anecdote from the life of one the most famous tinkerers of all time – Benjamin Franklin (just finishing up his biography). In describing the distinctively French invention and subsequent “hype” associated with hot air balloons:

Ever since the days of his electricity experiments, Franklin believed that science should be pursued initially for pure fascination and curiosity, and then practical uses would eventually flow from what was discovered. Because the English saw no utility in ballooning and because they were a bit too proud to follow the French, they did not join in the excitement. “I see an inclination in the more respectable part of the Royal Society to guard against the Balloonmania until some experiment likely to prove beneficial either to society or science is proposed,” Lord Banks wrote.

Franklin scoffed at this attitude. “It does not seem to me a good reason to decline prosecuting a new experiment which apparently increases the power of man over matter until we can see to what that power may be applied,” he replied. “When we have learned to manage it, we may hope some time or other to find uses for it, as men have done for magnetism and electricity, of which the first experiments were mere matters of amusement.”

At first, he was reluctant to guess what practice use might come of balloons, but he was convinced that experimenting with them would someday, “pave the way to some discoveries in natural philosophy of which at present we have no conception.” There could be he noted in another letter, “important consequences that no one can foresee.” More famous was his pithier expression of the same sentiment, made in response to a spectator who asked what use this new ballon thing could be. “What is the use,” he replied, “of a newborn baby?”

(From “Benjamin Franklin, An American Life” by Walter Isaacson, page 421).

Happy first birthday, Health 2.0. Confident in your potential, I am really looking forward to watching you grow up.

2 comments on “Balloon Mania: Happy Birthday Health 2.0

  1. Hi,

    I’ll bet that Benjamin would never have thought that in the future we would be making dogs out of balloons. I know he was working with hot air balloons but it’s close enough to make the point ‘you never know whats going to happen’.


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