DNA Hucksters – The Future of Snake Oil Salesmanship
(snāk oil) n. 1. A worthless preparation fraudulently peddled as a cure for everything that ails a person.2. A product that has been proven to not live up to the vendor’s marketing hype.3. Speech or writing intended to deceive; humbug. I am a big fan of Direct to Consumer (DTC) testing*, believing that allowing consumers […]
Ginormous: Going Gaga over Google
Gaga (gä’gä’) adj. 1. Afflicted with or exhibiting irrationality and mental unsoundness 2. Completely absorbed, infatuated, or excited OK, it was bound to happen. After more than a year of dithering, whispering, false (advertising) missteps, and hinting, it looks like we are going to get our first glimpse of “Google Health” (will th
High Deductible? Try Low Premium!
Deductible (dĭ-dŭk’tə-bəl) n. 1. Something, such as an expense, that can be deducted, as for income-tax purposes. 2. A clause in an insurance policy that exempts the insurer from paying an initial specified amount in the event that the insured sustains a loss. I didn’t really realize that I was such a stickler for words […]