Cease and Desist? How about Understand and Resist!
Desist (dĭ-sĭst‘) v. 1. To cease doing something; forbear. 2. To abandon, break off, discontinue, give up, leave off, quit, relinquish, remit, or stop. I have been following health care consumerism for several years now. Particularly, the “Direct Access” or “Direct To Consumer” laboratory testing market. While analytic lab tes
Whatcha Want? Consumerism in Healthcare
Want (wŏnt) v. 1. To desire greatly; wish for; have an inclination towards 2. To request the presence or assistance of 3. To seek with intent to capture An interesting study was released today in the McKinsey Quarterly under the moniker, “What Consumers Want in Health Care“. The central theme of the publication was the […]
Taking a bite of the Apple: OK, I finally get it . . .
Grok (grŏk) To understand profoundly through intuition or empathy. To have a thorough understanding of a subject. To take something in so thoroughly that it becomes a part of you. I finally took the plunge. After dropping my laptop at the airport and having my screen die, I finally determined to get a Mac. I […]