Interview: David Sunderland (Part 2) – Going all Out
In Part 1 of our interview, David spoke about the diverse career path he took prior to joining Crossover as the VP of Finance. In this post, he delves into his role, how people should effectively use their finance teams, and the importance of a strong culture in building an effective team. Your title is […]
Interview: David Sunderland (Part 1) – Sports’ Loss is Finance’s Gain
David Sunderland recently joined Crossover as Vice President of Finance, after a multifaceted career with companies in varied industries and through an eventful IPO process. The world of finance, and now Crossover, are fortunate that he decided against a career in pro football, and instead, chose to bring a professional intensity along with his love [&hellip
The Fourth Pivot: Lifestyle as the ultimate Health Model
This will be my 100th post since emerging from radio silence on April 5, 2019. I have always used my blog as the means to sharpen my own thinking, communicate my perspective, and educate the market on how I believe healthcare should be. I also write a monthly newsletter to the company, which we call […]
Interview: Christine Wessel (Part 2) – Law as a Creative Discipline
Christine Wessel is Crossover’s in-house legal counsel, and her views on the role and value of legal practice are probably not what most people expect—or receive—from their lawyer. As we saw in Part 1, when you have to be both sword and shield, you also have to be a creative problem solver, quick to adapt, […]
Interview: Christine Wessel (Part 1) – Both Sword and Shield
Christine Wessel joined Crossover in late 2019 as our first in-house legal counsel,. As she tells us, she has spent her entire life in SoCal, and is clearly comfortable building her life in familiar surroundings. That said, she is less satisfied with routine, and relishes the many opportunities and challenges that life at Crossover can […]
Interview – Dan Oftedahl (Part 2) – Coming in from the Dark Side
In Part 2 of our interview, Dan talks about his interest in playing a role of creating unique provider solutions and ultimately, how he got to Crossover. Working from a Provider-centric focus, seeing the opportunities to engage directly with members, eliminating friction inside the ecosystem, and creating a more connected system of health were key […]
Interview: Dan Oftedahl (Part 1) – Driven by Curiosity
Dan Oftedahl recently joined Crossover as the Senior Vice President of Payer Markets, after a career with major health plans in almost every imaginable role. You will see how he is hard-wired for curiosity, and how well that characteristic has served him throughout his career. Now, he will be leading Crossover’s entrée into the payer […]
Interview: Amy Chen (Part 2) – Many Audiences; One Simple Message
Amy Chen is Crossover’s VP of Marketing and as we discovered in Part 1, brings a wealth of experience to the role. In this interview she speaks about her plans to engage a new generation of healthcare consumers as the company scales throughout the country. One of the challenges Crossover has faced from the beginning […]
Interview: Amy Chen (Part 1) – Storytelling Wins Out
Amy Chen is Crossover’s VP of Marketing—she started towards the end of 2020. She learned about business communication in the most direct way, making sales calls for her father’s business before she was old enough to drive. As a teenager, she nearly fit the classic left-brain person mold, but her love of literature and narrative […]