Interview: Dan Oftedahl (Part 1) – Driven by Curiosity
Dan Oftedahl recently joined Crossover as the Senior Vice President of Payer Markets, after a career with major health plans in almost every imaginable role. You will see how he is hard-wired for curiosity, and how well that characteristic has served him throughout his career. Now, he will be leading Crossover’s entrée into the payer […]
Interview: Amy Chen (Part 2) – Many Audiences; One Simple Message
Amy Chen is Crossover’s VP of Marketing and as we discovered in Part 1, brings a wealth of experience to the role. In this interview she speaks about her plans to engage a new generation of healthcare consumers as the company scales throughout the country. One of the challenges Crossover has faced from the beginning […]
Interview: Amy Chen (Part 1) – Storytelling Wins Out
Amy Chen is Crossover’s VP of Marketing—she started towards the end of 2020. She learned about business communication in the most direct way, making sales calls for her father’s business before she was old enough to drive. As a teenager, she nearly fit the classic left-brain person mold, but her love of literature and narrative […]
Interview: Erin Storch (Part 2) – Work should be Mission Driven
Erin told us about her journey into healthcare and Crossover in Part 1, and how Crossover became the place not only where she could combine her various skills, but also where her interest in making a difference could bear fruit. In this second part of our conversation, Erin describes how the company has evolved, how […]
Interview: Erin Storch (Part 1) – A growing realization
Like so many at Crossover, Erin did not begin her career in healthcare. There was a time she thought she and her husband were destined to be a power couple in the financial industry while living in Manhattan. But she realized that all the skills in the world aren’t worth much if you’re not passionate […]
Primary Health is…Surround Sound and Streaming Care
I have always felt there is an advantage to being in the healthcare industry because it is typically 5-7 years behind most others in the adoption and application of new and emerging technological or cultural shifts. This allows those who are paying attention to see how those cultural trends can be appropriated to healthcare with […]
Interview: Katie Higgins (Part 2) – Building Big Time Teams
In Part 1 of our conversation, we spoke with Katie about her college mantra and passion as a Freedom Fighter for social justice. In this next interview, we discuss her new role and responsibilities, her passion for mentoring leaders, her love of building teams and culture, and her ambition to ensure her vocation and avocation […]
RamaOnHealth: Creating Cohesive Care Delivery
This was an interview with RamaOnHealthcare exploring the future of Primary Care in the US. BACKGROUND: Crossover is a technology-enabled, national primary health membership service that integrates both online and in person care for self-insured employers and health plans. The company currently serves over 350,000 employees and their families via our onsite,
Interview: Katie Higgins (Part 1) – An Amazing Advisory Education
Katie Higgins is joining Crossover as our new Chief Revenue Officer. Like so many on our team, she started out with no plan to become involved in healthcare, let alone healthcare transformation. Her dream was to help change the world in the non-profit sector, yet her path took her into healthcare and then to us […]