Design Everything, Part 1–Architecture as an Experience Platform Foundation
“Design Everything” has been a core value of the company since the beginning. We mean a lot of things when we talk about this within the company, and new employees quickly learn that design is not how something looks, but rather how something works. Crossover broke into the employer care industry by leading first with […]
Freedom Edition—Triumph over Tyranny (of the Visit)
When you consider primary care as a “practice” concept, it is so strange to see how the “office visit” became the center of gravity. Beginning with billing codes, which naturally led to payment models, that were then reinforced by performance incentives, and ultimately encoded into “the way it is,” the physical visit with your provider […]
Digital First – Not Radio with Pictures
I’ve always been fascinated by the convergence of technology, medicine, and business innovation. I love seeing how these new capabilities often will introduce new behaviors or manifest themselves in ways beyond the original innovators’ conception. There are countless examples, not just in our current era but throughout the history of technological progre
The Crossover Master Plan…Reconsidered
We left an Easter egg on our website a few months ago. Many of you have found it. The Crossover Health Master Plan. It’s a clever, cheeky and point-blank shameless riff of Elon’s Master Plan, and includes our recipe for building an awesome tech-enabled health services company. It’s also already out-of-date (we move fast here!). […]
Fan Mail to “Future Health” (the Pop Star Diva)
Dear Future Health, We haven’t met yet. But, I’m a really big fan and when I heard you may be open to some alternative music, I couldn’t resist introducing myself. I think there are some really interesting things we could compose together . . . and, I would love the shot at rocking your world […]
Physical Medicine: Movement as (high value) medicine!
Last weekend, I was able to attend the annual Physical Medicine Guild* Summit for our team of over 60+ physical therapist, chiropractors, and acupuncturist. This amazing group of people come together once per year to share best practices, care insights, and to invite a national renowned speaker to participate in a weekend continuing medical course. […
The Episode of Care (Part 3): A Primary Care Case Study
Having previously described the basic framework for an Episode of Care, let’s review a simple case study to bring it to life as well as highlight several other areas for further exploration. As a review, an Episode of Care is designed to capture “the complete, self contained sequence of interactions between a patient and healthcare […]
The Episode of Care (Part 2): Achievement vs. Activity Medicine
Follow the financial flow, to be in the care model know Let’s start by looking at the dynamics of fee-for-service. In much of today’s healthcare market, primary care physicians make money when they physically see a patient, evaluate them, do things to them, or prescribe some sort of clinical activity. These activities are captured in […]
The Episode of Care (Part 1): Care Models powered by Business Models
I have already put forward my vision of a different model for primary care and healthcare that just IS. And by model, I refer not only to the care model, but also the business model that underpins it. In the next several posts I want to elaborate on what I believe is an important improvement […]
Unfragmented – Features not Firms
If you’ve attended health innovation conferences over the last decade, there seems to be an interesting paradox at work. On one hand, everyone claims to be looking for ways to help engage patients more effectively in their care, which generally means simplifying and focusing the experience while decreasing its complexity. On the other, there continues [&he