Medical Anachronism: Changing Health One License At a Time
At Crossover, our business is focused on “health as it should be.” It’s all about the care of our members, the relationships we build, the access we create, and the service we provide. One of the big shifts we have seen over the last 18 months is how the center of gravity has moved away […]
Interview: Joel Haugen (Part 1) – Around the World and Back Again (to MN)
Joel recently began his journey at Crossover, joining us in the newly-created position of Chief Product Officer. He spent many years within the UnitedHealth Group, in particular with OptumInsight, and brings deep knowledge of health infrastructure, product and design experience with a specific focus on payer and provider environments. In this first interview
There is [NOT] an app for that
Ten years ago, raising money for healthcare ventures was difficult. “The ROI is too hard to determine,” said some. “There isn’t the data to support new practices,” said others. And Larry Page of Google famously noted in 2014 that, “[Healthcare is] just a painful business to be in. It’s just not necessarily how I want […]
Ad Infinitum: Playing the Long Game
Most employers make vendor related purchase decisions after a lengthy Request for Proposal (RFP) process. The RFP is a great revenue generator for consultants, provides a safe cover for decision makers, and seeks to “spreadsheet” all the competition. While perhaps increasing the efficiency of “side by side comparison”, it has the unin
Interview – Dan Oftedahl (Part 2) – Coming in from the Dark Side
In Part 2 of our interview, Dan talks about his interest in playing a role of creating unique provider solutions and ultimately, how he got to Crossover. Working from a Provider-centric focus, seeing the opportunities to engage directly with members, eliminating friction inside the ecosystem, and creating a more connected system of health were key […]
Interview: Amy Chen (Part 2) – Many Audiences; One Simple Message
Amy Chen is Crossover’s VP of Marketing and as we discovered in Part 1, brings a wealth of experience to the role. In this interview she speaks about her plans to engage a new generation of healthcare consumers as the company scales throughout the country. One of the challenges Crossover has faced from the beginning […]
Primary Health is…Surround Sound and Streaming Care
I have always felt there is an advantage to being in the healthcare industry because it is typically 5-7 years behind most others in the adoption and application of new and emerging technological or cultural shifts. This allows those who are paying attention to see how those cultural trends can be appropriated to healthcare with […]
Interview: Katie Higgins (Part 1) – An Amazing Advisory Education
Katie Higgins is joining Crossover as our new Chief Revenue Officer. Like so many on our team, she started out with no plan to become involved in healthcare, let alone healthcare transformation. Her dream was to help change the world in the non-profit sector, yet her path took her into healthcare and then to us […]
Next Gen Primary Health – No Lipstick Required
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” ~Buckminster Fuller In early December, I had the privilege of participating on a panel at the 32nd Annual Piper Sandler Health Conference with Amir Rubin, MD and CEO of One Medical, and Jonathan Bush, Executive
Proof of Immunity: Dystopian or Deliverance?
For many of us, the coming holiday season is a welcome milestone signaling not only memories of better days, but also the end of a dystopian year. This year just keeps on giving, and there has been something weighing on my mind as I watch the various events play out in our society. The pandemic […]