search instagram arrow-down
Scott Shreeve, MD

Hey there!

I'm the CEO of Crossover Health, a patient-centered, membership-based medical group that is redesigning the practice, delivery, and experience of health care. We offer urgent, primary, and online care to our members who can access our technology platform, practice model, and provider network from anywhere and anytime to optimize their health. Email Me



Recent Posts

Advisory Services Change Agents Conferences Consumerism Crossover Design Direct Practice EHR Entrepreneurship Experience Full Stack Health 2.0 Healthcare Industry Innovation Insurance Interviews Irony Leadership Medical Home Open Source Primary Care Primary Health Quality Rational Choice Transparency Uncategorized Value Virtual Primary Care VistA


Back in the Saddle and Ready to Ride

Entrepreneur (ŏntrə-prə-nûr’) n.

1. A person who organizes, operates, and assumes the risk for a business venture.
2. An individual who, rather than working as an employee, runs a small business and assumes all the risk and reward of a given business venture, idea, or good or service offered for sale.
3. Business leader and innovator of new ideas and business processes.

I guess I never really thought about it before, but I have been in the risk business for a long time. After taking a traditionally very secure route to wealth creation in becoming a physician, I became enamored with the potential to have a far more reaching, and in my personal paradigm more meaningful, contribution to health care by attempting to take on some of its biggest challenges. I knew early on in my third year of medical school, that the treatment protocols, pattern recognition, and practice guidelines frameworks absolutely essential to the practice of medicine would prove claustrophobic to my grander view of how I wanted to practice medicine.

So with some angst, I chose to leverage my chosen profession as a platform for innovation in the area of health care delivery. I developed my own personal mantra of how I wanted to spend my professional time in 2001, and it has proved surprising durable all these years (with minor modifications):

My primary professional interest is the convergence of medicine, technology, and business. For me, healthcare information technology is the nexus of these diverse interests. My professional objectives are to design, develop, and distribute healthcare technologies that enhance patient safety, increase clinical efficiency, and improve overall quality of care. However, technology is only the enabler of the wider reform movement that must take place in order to revolutionize the healthcare industry. Crossover Health is dedicated to ensuring that these technologies are effectively applied to health care delivery in order to revolutionize global health.

Pretty tall order, but personally attractive because my day to day grind of work transforms into a life long passion to apply innovation, entrepreneurship, leadership, and the capitalistic knack for overcoming the impossible by doing the improbable. I truly love disruptive models and category creation that challenges the status quo through the introduction of new paradigms, improved models, and better outcomes. This penchant for entrepreneurism is a cumulative effect of a lifetime of experiences that have aggregated to inform my current worldview and spur me on my own personal entrepreneurial journey.

Several critical decision points have happened along my route (think Chesire Cat):

  • First, was the decision to NOT take the plunge as I was graduating from my residency in June 2001 into an opportunity with (I was being considered for a position to lead their health sciences team – just months before the May bubble bursting phenomenon began). While this job eventually did not pan out, I was still very close to moving down to Silicon Valley to look for work with a VC fund. I chose instead to finish my licensure examinations, get my board certification, and get some practical experience in the ER.
  • The Second fateful decision was the decision to leave my partnership track ER position in Tucson to take the plunge in formation and creation of Medsphere in June of 2002. It took me six additional months to extricate from my other commitments, but I walked away from a guaranteed $500K/annual salary to pursue a totally risky venture on a little startup with no funding, no hopes of funding, and a very uncertain future. The early years at Medsphere were the stuff of legends: the late nights, the endless presentations, the crazy experiences, the first of several rounds of funding, the growth, the first customer wins and constantly doing the impossible. The later years were fraught with challenges, managing the growth, adding talent, trying to get people to understand our model, the ultimate meltdown, and surviving the legal gauntlet (the company, gratefully, continues to move forward).

As part of my EIR work, I have been commissioned to figure out how to create Health Plan 2.0. This is a natural extension of all my work I have been doing in attempting to Redefine Healthcare by focusing on consumer value. We will be evaluating the technology platform requirements, the product mix, the service experience, the ability to create different types of networks, how to aggregate consumers in new ways, and different ways we can market and sell this concept. This effort will be accretive to all the work I have done under the Crossover Health banner, including new concepts around Health Care FICO scores, utilization of genomics/proteonomics, new concepts of risk, convergence of health and wealth, new constructs of risk securitization, and a host of other concepts to be brought together and “marketized.

Would love to hear from you as we are in the research and analysis phase. Would be interested to understand how you are approaching the challenges of transitioning current concepts of health plans/health insurance into next generation health services company. Hope to use this forum to communicate the view from the trail . . .

Should be a quite a ride!

4 comments on “Back in the Saddle and Ready to Ride

  1. originsg says:

    Dear Scott,
    I am always inspired and educated by reading your posts. Although I’m not working in the benefits side of healthcare, I thought I’d just chime in with the hope that plan admin & payors will (begin to) factor in biomarker data and the (potential) value it may have (someday). Through my small research lab and blog I’m pitching in to the new health 2.0 environment by learning how genetic biomarkers (premised on cheap and easily accessible data in the near-ish future) will help optimize mental healthcare. Its a nano-scale niche effort and certainly does little to address larger and more egregious inefficiencies in mental healthcare, but biomarkers seem to have a lot of potential in selecting biologically appropriate and focused treatment – perhaps saving funds in the long run.
    Best of Luck with your new venture !!

  2. Very inspiring post. Thank you very much for sharing. I commend you for your bravery. The angst in actively choosing the hard road was very much under rated. As an entrepreneur myself, the courage and stamina is very daunting. I switched fields of expertise. To be innovative in your own field – and go against the flow is awesome! Please keep up the good work.

    Kelly Kline Engaldo, MBA
    President, American Son Products, Inc.
    Innovators of EZ Swimmer
    We Make Swim Fitness Fun & Easy!

  3. JXL69 says:

    Databases can provide you with a wealth of sources to examine, and some of them are even keyword searchable. ,

Leave a Reply
Your email address will not be published. Required fields are marked *

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: